This demands having innovation as an absolute top priority at Arla. We focus on balancing incremental and radical innovation across the business with a primary target that 10% of our turnover should come from new product development.
To us radical innovation is about offering the consumer completely new and surprising categories of dairy products. Radical innovation is a clear departure from existing practices and user experiences. Incremental innovation is gradual improvements within existing, defined areas.
Another major focus will be on establishing strategic partnerships with universities, research organizations, suppliers and other private organisations to fuel Arla with external expertise.